Gold & Silver for LNER
Big win for Brand Cooke at Transform Awards Europe 2019
Our work with the Department for Transport on the rebrand of Virgin Trains East Coast (VTEC) to London North Eastern Railway (LNER), was awarded GOLD & SILVER at the tenth annual Transform Awards Europe.
It’s very rewarding to have our brand development recognised by industry specialists.
Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.
The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.
The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.