Redesigning the bodyclock
Background & Brief
Create a brand identity that can work across all our collateral.
What We Did
A thoroughly professional and creative experience from project engagement to website completion. Gary completely understood our business vision and designed and portrayed this perfectly.
Nigel Jones, Managing Director & COO, Circadian Therapeutics
Leonardo da Vinci’s Virtruvian Man inspired the idea of body and clock which evolved into a symbol that also represents the initials (C&T) of Circadian Therapeutics.
A simple brand guidelines was created to ensure consistency of application
The brand guidelines illustrated basic elements, colour and typography
Icons designed for the website based on the brand identity
As you scroll down the homepage it changes from night to day.