Background & Brief

Philip Kingsley was the world’s most respected trichologist and an authority on hair and scalp health.

Trichotherapy, his last project, is a ground-breaking three-part haircare regime for women with thinning hair. It took him seven years to develop.

Design packaging for this innovative 3 stage haircare regime. It needs its own identity but must sit comfortably alongside other Philip Kingsley products.

What We Did

Branding

Packaging

Typeface

Photography

Print

The launch of Trichotherapy has proven a great success, and is acknowledged as the world’s leading brand in this important haircare sector.

Helen Tailby, Senior Brand Manager Philip Kingsley

Our Idea

We combined the Roman numeral for 3 and the T for Trichotherapy to create a distinctive product brand identity.
Trichotherapy products can be bought individually or in a presentation gift box.

 

We created a range of fonts for Trichotherapy based on the Philip Kingsley Identity.

And…

Trichotherapy is the best selling product in the world for women with thinning hair. Extensions to the range will be launched in 2018.

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