What’s in a name
What’s in a name?
When I was asked by Conductor Greg Beardsell to create an identity for Vox Office, a booking agency for elite choirs, I drew out the words on a scrap of paper and the idea immediately jumped out at me. There are times when you have to work hard to discover and develop an idea. This one was a gift – so much so that many thought the egg came before the chicken. It didn’t.