What’s in a name


What’s in a name?

When I was asked by Conductor Greg Beardsell to create an identity for Vox Office, a booking agency for elite choirs, I drew out the words on a scrap of paper and the idea immediately jumped out at me. There are times when you have to work hard to discover and develop an idea. This one was a gift – so much so that many thought the egg came before the chicken. It didn’t.

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